Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions and Answers

Considering the online business, it is growing effectively well with digital marketing. It’s expected that digital marketing will grow exponentially well due to more and more population are diverting towards the internet world. With increasing popularity, the aspirants of digital marketing are also increasing day by day. For helping the candidates, boosting their confidence, and prepare them well for the interview, there are various digital marketing questions and answers that need to be answered. 

The questions we have framed in this blog will help the experienced and freshers crack the interview easily. Here, some digital marketing interview questions and answers are given below to help out the candidates. 

1- How to explain digital marketing in simple words?

Digital marketing is just like brand marketing through online platforms and channels. It is the phenomenon through which big, medium, and small-sized businesses promote their products and services to potential customers. Digital marketing includes numerous methods and techniques such as SEO, SEM, link building, email marketing, PPC, and more. 

2- How many types of digital marketing are there?

If you are a fresher in this field, you need to start from scratch from all digital marketing questions and answers for freshers. Digital marketing can be categorized mainly into two categories which are inbound and outbound marketing, where inbound marketing is promoting the brands through webinars, ebooks, newsletter, postcards, and more. On the other hand, outbound is the concept of marketing that deals in reaching potential customers through calls, emails, and advertisements. 

3- Define SEO. State the meaning and importance of keyword in SEO

SEO, mainly called search engine optimization, is a technique in digital marketing through which the traffic of the website can be increased through organic search results. Digital marketers are using keyword functions for searching the most relevant information on search engines. For attaining better results and ranking of SEO, keywords are crucial. By applying keywords to the content, you can rank your website on top. 

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4- State the meaning of on-page and off-page optimization 

As far as on-page optimization is concerned, it handles the structure and content of the website. On the other hand, off-page optimization is responsible for boosting the search engine ranking through fetching external links to point back to it. 

5- Define the numerous types of SEO practices 

There are mainly two categories of SEO practices which are white hat SEO and black hat SEO. At the same time, white-hat SEO is a good practice for getting a higher ranking in the search engine result pages. This form of SEO is abode by Google for SEO guidelines. White hat SEO publishes high-quality content with HTML optimization and restructuring of the website. 

Black hat SEO is an illegitimate practice that is against Google and its algorithms. It aims at finding the weakness and loopholes in Google algorithms for getting a higher rank in the search engine result pages. In this, spam links, keyword stuffing, cloaking, hidden texts, and more practices are being followed. 

6- Why is online marketing trendy these days?

Online marketing comes with various benefits, SEO, web development, and hosting in different digital platforms; that’s why most entrepreneurs choose this marketing concept to promote their products and services. However, as technology has advanced and almost half of the population has been shifted to the digital world, online marketing has taken over traditional marketing. 

7- Define keyword streaming 

This term means analyzing the relevant keywords and choosing the best of all keywords to achieve all the goals and targets. 

8- State the characteristics of wrong links 

Some attributes of bad links are 

1. Lower page ranks and traffic links. 
2. Link exchanges 
3. Links of the same anchor texts come from different websites. 
4. The relations of those sites are not in the Google index. 
5. Spam links to blogs and articles. 
6. Links that are paid. 

9- Name the best ways for getting the natural backlink to the website

The standard method of getting natural backlinks is to write the guest post on the most used and trendy websites according to your specialization and niches. It can be written more than one time. 

10- State the areas where keyword optimization can be done 

Keyword optimization can be done in the following areas

1. Website title
2. Website URL
3. Meta tag
4. Headings
5. Web page content

11- What is the need for doing competitive analysis?

For any company, competitive analyses are essential for working out the marketing plan. The competitive analysis identifies the competitors and analyzes their strategies for determining the strengths and weaknesses of the company’s product and service. 

12- What are Google AdWords?

This is the vital question of digital marketing interview questions and answers. Google AdWords works on the PPC model and is the only successful PPC ad system in the world. Adwords help business for creating ads which can be displayed on google. 

13- State the numerous ways of promoting digital marketing

Multiple forms of promoting digital marketing are 

1. Search engine optimization 
2. Search engine marketing 
3. E-commerce marketing
4. Content marketing
5. Email marketing
6. Social media marketing

14- State the channels to promote digital marketing

Channels for promoting digital marketing are 

1. Affiliate marketing
2. Email marketing
3. Display marketing
4. Search marketing
5. Social media
6. Social marketing
7. Social networking
8. Online PR 
9. Video advertising 

15- Define responsive website

The websites capable of adjusting the layout of their websites according to orientation and viewport size of the device are responsive.

16- How to increase the traffic on the website more effectively?

For increasing the traffic on your website, keep a focus on SEO and understand it well. Not only will SEO help you in gaining visitors to your website, but it also recognizes your brand on a global level. 

17- State different digital marketing tools

Different marketing tools are

1. Keyword discovery
2. RankWatch
3. Alexa Ranking
4. Moz
5. Google analytics
6. StumbleUpon
7. Crazy egg Heatmaps
8. Favicon generator 
9. XML sitemap generator
10. Digital point keyword tracker
11. Submit express link popularity 

18- Point the difference between direct marketing and branding

In branding, the advertiser needs to expose the brand to websites and applications with a higher audience reach. Branding can be done on YouTube ads, custom ads, display target ads, and remarketing.

Direct marketing is the process of establishing communication with a targeted audience. Direct marketing can be done on campaigns, shopping ads, dynamic search ads, search networks only, and more. 

19- Define google AdWords remarketing

It is referred to as the targeted marketing strategy, which assists the marketers in reaching out to the people who have visited their website but not move ahead. 

20- State the limitations of online marketing 

Various limits of online marketing are 

1. The products and services which are offered on online marketing are tangible. Thus it can not be possible for the customer to analyze the developments to buy or not carefully. 
2. It’s not sure that the products offered on online marketing are quality proven and confirmed. 
3. The products you see on an online platform can differ from the actual look when delivered to potential customers. 

21- What is the importance of digital marketing certification?

If you have to gain digital marketing certification, it will help you to achieve and enhance authorization at the professional level. In addition, through certification, individuals can establish the knowledge and skills for digital marketing. 

22- Point out the difference between Dofollow and Nofollow 

	Dofollow	Nofollow
Meaning	With this link, search engine crawlers will be allowed to follow the link for giving the boosting from SEO pages which pass to the link juice.	With these links, search engine crawlers will not allow the links to be followed. Also, it will not pass any juice link to the destination domain.
Example	<ahref=”http://www.XYZ.com/”>XYZ</a>	<ahref=”http://www.XYZ.com/”rel=”nofollow”>XYZ</a>

23- Define 301 redirect. And state how it’s different from 302 redirect

With 301 redirect, users and engine bots will be notified that the original web page has moved to another location. While 302 only serves as the temporary redirect, which does not pass the link juice to a new site. 

24- State the importance of backlinks in SEO

Backlinks are crucial for websites because 

1. It can improve the credibility of the website.
2. Helps in increasing domain authority. 
3. Helps in gaining organic search ranking. 
4. It can increase referral traffic. 

25- State the best practices for ranking the YouTube videos

The best method of classifying the YouTube video are 

1. Try to create content that is simultaneously informative and engaging. 
2. Try optimizing the videos. 
3. The title needs to be easily understandable. 
4. The description of the videos needs to be on point. 
5. It needs to use accurate and appropriate video tags. 
6. Use the captivating thumbnail and hashtag. 

26- Define mobile-first indexing 

Google only uses content that is mobile-friendly for indexing and ranking websites. If the website has a responsive design, Google will add the site on top of all places. The ranking is based on how well the website is performing on smartphones. 

27- State the prevalent local SEO ranking factors

Some chief local SEO ranking factors are 

1. Creation of product and service page. 
2. Opting for a business listing on my business page. 
3. Update of NAP citations on the website and maintaining consistency. 
4. Google map embedding. 
5. Optimization of meta tags and content. 
6. Adding the business to local libraries. 
7. Opting reviews and ratings. 

28- State the method of avoiding the content penalty for duplicates

Various ways of avoiding content penalty are 

1. Use 301 redirects to the original URL. 
2. Use of canonical attributes to the actual content. 
3. Opting for the preferred domain on the Google search console. 

29- State the different ways from which you can increase web page speed 

Numerous methods for increasing web page speed are 

1. With the use of simple website design.
2. With optimizing pages.
3. Through improving server response. 
4. For reducing redirects. 
5. For enabling browser caching. 
6. By opting for a content delivery network. 

30- When to use short-tail and long-tail keywords?

The short tail keywords will function best when the primary objective is to drive numerous visitors to the websites. On the other hand, long-tail keywords serve when people need to target pages like product pages and articles. Learn more at 3RI Technologies

31- State the essential elements to focus while developing on websites

Several factors to be focussed on while developing websites are 

1. Site architecture and navigation. 
2. Responsive design
3. Creation of sitemap
4. Robot, txt

32- Explain Ad scheduling 

Through this scheduling, marketers can set up specific hours or days for an advertisement to the audience. With ad scheduling, one can also make bid adjustments for a particular day and time. 

33- Name the various ad formats available on google 

Different ad formats available on google are

1. Text ads 
2. Responsive display ads
3. Image ads
4. Promotion ads
5. Video ads
6. Product shopping ad
7. Showcase shopping ad
8. Call the only ad 

34- Define RSLA and state its working 

It is also known as remarketing lists for search and enables customizing a search ad campaign for numerous people visiting the websites. The bids and ads can be catered to visitors when they are on Google and search partner sites. With this, you can optimize your keywords for visitors and bid on keywords that one rarely bids upon. 

35- Different State types of keyword matching available on Google Ads

Different types of keyword matching available on google ads are 

1. Broad match
2. Phrase match
3. Exact match

36- Why do some ads get rejected by Google?

Various reasons which make different google ads to be rejected by Google itself are 

1. Due to prohibited content which means the content that cannot be posted or advertised on the Google network. 
2. The content is restricted or has some limitations when advertised. 
3. Due to the prohibited practice attempt by the ad poster. 
4. Because of quality and technical issues. 

37- State the numerous types of bidding on Google ads

Different varieties of bidding available on google ads are 

1. Cost per click
2. Cost per view
3. Cost per impression

38- Explain automatic bidding strategies 

Through automated bidding, Google can set the bid amount based on the likelihood of the ad getting a click or conversion. Various strategies to be licked by users are 

1. Increased site visits
2. Increased visibility 
3. Get more conversions
4. Meet target return on ad spend
5. More conversion while working under budget 

39- Explain quality score in Google Ads

With a quality score, users can have an understanding of the quality of their ads. For quality, the score ranges from 1 to 10, which varies for each keyword according to the ad quality and landing pages triggered by them. Google ranks the ads based on CTR, relevancy, and landing page experience. A high-quality score of your ad helps attract more visitors to the keyword. 

40- State the hallmarks for a good PPC landing page 

Some hallmarks are given below

1. Solid and attractive headline.
2. Compelling and persuasive copy. 
3. Engaging content. 
4. White space for drawing the user’s attention to the elements. 
5. Adding indicators based on trusts such as statistical evidence, testimonial, and more. 
6. Well-designed capture form. 
7. A solid call to action. 

41- State the difference between hard and softbound emails 

	Hardbound mail	Softbound mail
Meaning	This type of email happens when the email has been permanently blocked.	It is the mail that has reached the recipient mail server which is bounced back due to numerous reasons
Reason	The email recipient is invalid Reply-to address is blacklisted	Blocked by the recipient The recipient inbox is fullThe server of the recipient is down

42- State the methods for improving the click-through rate of the mail

Different ways of improving the click-through rate of mail are 

1. By creating an exciting subject line. 
2. By using preview text effectively. 
3. By making the emails mobile-friendly. 
4. By engaging mobile content.
5. Through segmenting and personalizing the emails. 
6. By making the mail appealing excellent with pictures. 
7. By placing CTA 
8. By A/B testing the emails. 

43- State the method of informing customers about the company news and establishing great relationships with them

The best method of informing customers about the company and establishing a relationship with them can be done through the newsletter. 

44- What is the process of recapturing inactive customers?

The process is

1. By re-engaging subscribers with gamification. 
2. By opting for exciting subject lines. 
3. By running the poles for re-engaging with users. 
4. Through personalizing the email. 
5. Through providing attractive email design. 
6. Through following a consistent schedule. 
7. By asking for customer feedback. 

45- State the numerous ways of segment buyer personas

Methods of segmenting buyer personas are 

1. Geographic segmentation
2. Demographic segmentation
3. Behavioral segmentation

46- Define A/B testing state its examples 

It analyzes the different email campaigns for determining the best in terms of high open rates and click rates. Numerous example of A/B testing is the subject line, email design, personalization, preview texts, images, CTA, exclusive offers and more. 

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47- What is a method of protecting the email from spam?

The method of protecting email from spam are 

1. Through improving open rate for creating compelling subject line and segmenting the audience. 
2. By including from name.
3. By optimizing mails for various devices. 
4. By optimizing images for mails. 
5. By giving priority to text rather than images and videos. 
6. Through avoiding grammatical errors. 

48- State the subjects for email subjects lines

Some subjects are discussed as 

1. By including numbers in the subject line. 
2. Through emoji in the subject line. 
3. With personalizing subject lines. 
4. With title case subject lines.
5. By watching the length. 
6. Through the sense of urgency. 
7. By avoiding grammar errors. 

49- State the methods of responding to negative comments 

Ways of responding to negative words are 

1. Sharp to acknowledge it. 
2. Watching things from the customer side. 
3. Lookout from the spotlight. 
4. Keep track. 
5. Avoid trolls. 

50- State the types of Facebook ads

Different types of Facebook ads are 

1. Simple image ads
2. Multi-product ads
3. Video ads
4. Leads ads
5. Slideshow ads
6. Collection ads

If you seek to get a digital marketer’s job, you should prepare these digital marketing interview questions and answer them for freshers. These questions will be helpful to you a lot when you prepare for the job interview in digital marketing.